The basic premise of keyword optimization is simple: Discover the search words that potential customers are using to find products or services like yours, and then build your Web content around those words. What complicates matters is that countless other websites are trying to do the same thing.
Once you have determined the best keywords to use, you need to employ them strategically, in two places.
How your site is organized, designed, and built will affect its search-engine ranking, according to Andy Robson, managing director of the optimizing firm dzine it. Organize content into themed categories, what Clay calls silos. "By lining up your content by the way people search, you define to the search engine what you're about," Clay says. You can either group similar pages together into separate directories of folders and subfolders, or you can create "virtual silos" by using links that guide a user from one page to the next.
A great example of an optimized website is the Millennium Group website www.millennium-groupinc.com